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  • Elliott Wainwright

Baxter Personnel - Prime Hydration



WHAT IS PRIME AND WHY IS IT SO POPULAR?

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Prime Hydration was launched in 2022 by two of the worlds biggest social media profiles:


KSI

A 29 year old from Watford, who believe it or not gained a massive online prescience being a complete idiot on camera, we say that in the nicest way possible of course. He started his gaming career in 2009 recording himself playing FIFA but then started to record vlogs.


Logan Paul

Paul is an American Youtuber who is currently signed to WWE as a professional wrestler. Paul gained a following in 2013, posting sketches on the video-sharing application Vine.

Since then he has also expanded his work into acting, making guest appearances in shows like 'Law of Order' and 'The Thinning'.

 

Together they have nearly 40,000,000 subscribers on YouTube, 14,000,000 followers on Twitter as well as 36,000,000 followers on Instagram.


There are currently 7 flavours of prime, Ice Pop, Orange, Blue Raspberry, Tropical Punch, Meta Moon, Lemon Lime and Grape. The drink is sold exclusively at Asda for £2, but is sold out literally everywhere. Prime is made up of 10 per cent coconut water and 825 milligrams of electrolytes - as well as containing water and sweeteners.


I can't quite believe what I am about to type but some schools have actually taken the decision to ban the drink from their site.

"Every lesson is a drama lesson when you're in secondary school."


You may be wondering how they reacted to this.


KSI decided to blatantly send thousands of PRIME to students at the school!


KSI claims that ASDA workers have now stopped putting PRIME on the shelfs as they are taken away within seconds. "They're like 'what's the point? I put it on the shelf and it’s gone instantly." He also said him and Logan Paul have stopped making money from the drink as they have had to invest even more to improve the supply.


The bottles are now being listed for as little as £1,000 on EBAY! Yes, one thousand pounds...


One woman in West Yorkshire paid £145 for six bottles of Prime, prompting KSI to react and say they were getting 'ripped off.'

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